WinZip 26 Product Launch

Project goals:

  • Provide digital marketing materials for the launch of WinZip 26
  • Modernize website and update branding to unify WinZip with parent brand (Corel)
  • Project scope included branding update, packaging and wordmarks, product pages, eComm landing pages, social media graphics, and PR

visit product homepage

Project manager responsibilities:

  • Gathered and published client requirements
  • Identified project team, including creatives (copywriter, designer, developer) and client point person
  • Led weekly stand-ups to keep project on track 
  • Scheduled and assigned 30 creative job requests, ensuring work was completed by the right person, on-time, according to requirements 

Notes:

As a former member of the WinZip team, I was uniquely qualified to manage the creative projects for this launch. I received positive comments from the client for reducing their workload and number of creative requests.

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