Rachel Ortega
Communications professional enthusiastic about project management, content design, and creating meaningful user experiences.
Hi! I’m Rachel.
Over the past 8+ years, I’ve worn a lot of hats – copywriter, project manager, content strategist – but at the core of it all is a love for clear communication and collaboration. I enjoy turning big ideas into organized, delightful user-friendly experiences.
If you’re looking for someone who can lead projects with clarity and craft the messaging that drives them, let’s talk!
Recent Projects
Strengths and Skills
Leadership
Over 9 years of experience in internal creative agencies. Skilled in hiring and managing web developers, designers, and copywriters for diverse creative projects. Adept at translating client needs into actionable tasks for teams to efficiently deliver results.
Project Management
Skilled in managing creative projects with a strong ability to anticipate client needs. Experienced in executing strategic decisions to achieve project goals and meet tight deadlines.
Writing and Communication
Proficient in writing and editing content for websites and broadcast emails. Experienced in serving as a liaison between key stakeholders and technical teams to ensure project requirements are met.
Web Redesigns
Experienced in overhauling websites to optimize SEO and usability, creating wireframes to enhance user experience, and designing content tailored to specific audiences. Skilled at managing complex schedules to align producers and stakeholders while ensuring successful project delivery.
Technology
Proficient in HTML and CSS. Skilled in Microsoft Office, WordPress, Canva, DreamWeaver, Photoshop, InDesign, Acrobat Reader, JIRA, Litmus, and Confluence. Versed in Google AdWords, Target X/Salesforce CRM, and WebTrends Analytics.
Higher Education
Passionate about serving an institution’s mission to educate and innovate. Over 6 years of experience leading marketing projects for higher education institutions.
Experience
Freelance Content Marketer
Captain Quack’s Coffeehouse
Designer
July 2023 – Present
United States Sports Academy
Project Manager and Content Designer
July 2023 – Oct. 2024
Alludo (formerly Corel – Austin, TX)
Project Manager
Feb. 2021 – Nov. 2024
Content Marketing Manager
Jan. 2020 – Feb. 2021
Email Campaign Manager
April 2018 – Jan. 2020
The University of Texas at Dallas (Richardson, TX)
Web Services Manager
Nov. 2015 – March 2018
Web Specialist
Nov. 2013 – Oct. 2015
Secretary III
July 2012 – Nov. 2013
Education
BA, Interdisciplinary Studies
The University of Texas at Dallas
May 2012
Contact
I’m looking forward to hearing from you!
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Rachel Ortega 