Painter 2022 Product Launch

Project goals:

  • Provide updated marketing collateral for the launch of Painter 2022, a digital art software
  • Project scope included updated product pages, packaging, copy, featured artist pages, comparison charts, and announcement emails

visit product homepage

Project manager responsibilities:

  • Identified project team, which included: Client project manager, product marketing manager, and my creative team (copywriters, designers, web developers) 
  • Led weekly stand-ups to keep project on track 
  • Scheduled and assigned over 70 creative job requests

Notes: 

  • Streamlined workflow and reduced workload by converting PDF comparison chart to web-only with print function

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