Project goals:

• Provide updated marketing collateral for the launch of Painter 2022, a digital art software
• Project scope included updated product pages, packaging, copy, featured artist pages, comparison charts, and announcement emails

visit product homepage

Project manager responsibilities:

• Identified project team, which included: Client project manager, product marketing manager, and my creative team (copywriters, designers, web developers) 
• Led weekly stand-ups to keep project on track 
• Scheduled and assigned over 70 creative job requests

Notes: 

• Streamlined workflow and reduced workload by converting PDF comparison chart to web-only with print function