University Web Redesign
Project Manager, Content Designer
I managed a comprehensive website redesign for the United States Sports Academy (USSA), modernizing their online presence and enhancing user experience.
My Role
Project management
- Developed and managed project roadmap
- Ensured timely task completion and stakeholder accountability
- Collaborated with client stakeholders, web designer, and developers
Content strategy and design
- Overhauled site structure and navigation
- Created wireframes for desktop and mobile designs
- Edited and optimized over 100 pages of web content
- Reduced page count by 30% through content optimization
UX/UI improvements
- Developed intuitive site structure and wireframed navigation menus
- Created redirect plan for seamless user experience
- Designed website maintenance plan for post-launch client handoff
Outcomes
30%
Reduction in page count through content optimization, improving user experience and client maintenance
100+
Number of web pages edited or rewritten for clarity, consistency, and tone
11
Number of months from project start to close
Homepage – Before and After
Before
After
Rachel Ortega 