UT Dallas Admissions Web Redesign
Content Lead, Usability Testing Lead
Completed in 2015. In need of updated content and a modern look to reflect UT Dallas’ cutting-edge reputation, this was a massive year-long project requiring a brand-new design, mobile compatibility, user testing, site reorganization, migration from a server-based site to WordPress, and a rehaul of over 200 pages of content, plus coordination of responsibilities between three departments: Web Services, Marketing, and the Office of Admission and Enrollment.
My Role
Content and information lead
- Developed sitemap and navigation structure
- Coordinated content delivery between stakeholders
- Edited copy provided by stakeholders
- Facilitated regular project meetings between web and stakeholders
- Coded over 40 HTML pages
- Created redirect plan to ensure critical links remained usable after launch
Usability testing lead
- Developed task list of common website actions to test
- Identified and observed 10 participants (prospective students and parents) to test old website
- Summarized findings to determine which pages or features needed improvement and which should be kept
Homepage – Before and After
Rachel Ortega 