Project goals:

• Content that explains the product at-a-glance above the fold
• New, modern design to create a high-tech image to compete with rival services
• Versatile design that can be translated from landing page to email to in-product message pop-up

view live landing page

My role

Project manager: Directed copywriter and design contractor on requirements; reviewed/edited copy and design for accuracy and compliance; ensured design was compatible on all devices across all platforms, especially email.

Results

32% increase in email-driven revenue compared to the previous email