Project goals:
- Content that explains the product at-a-glance above the fold
- New, modern design to create a high-tech image to compete with rival services
- Versatile design that can be translated from landing page to email to in-product message pop-up
view live landing page
My role
Project manager: Directed copywriter and design contractor on requirements; reviewed/edited copy and design for accuracy and compliance; ensured design was compatible on all devices across all platforms, especially email.
Results
32% increase in email-driven revenue compared to the previous email
Rachel Ortega 