Project goal: Create new “angle” and design for U.S. Independence Day and Canada Day marketing campaign. This campaign allowed for creativity and fun due to the holiday.
- Developed concept of two email templates: One traditional, one “fun facts”
- Coordinated with two copywriters to create/edit copy; a designer to create the 4 designs; and a web developer to code the final products
- Split-test two designs and identified winner (traditional email template)