The copy portal was a self-driven project to fill a specific need: Educate our copywriters on our products so they could write informed copy, and save my time (and my colleagues’ time).

Initially, this project was a product guide. In addition to detailed product information, I expanded the scope to include:

• Copy style guide
• Product walk-throughs
• Examples of successful emails, landing pages, and in-product messages
• Audience research
• User personas

And for internal use, I added:

• Copy request form
• Guidelines for requesting great copy

My role

Project manager/writer: I built this portal from ground up, collaborating with a colleague to write product information. All other pages were written by me.

Results

Previously, I spent 5 or more hours a week gathering information for copywriters. After the portal went live, I was able to simply link contractors to it, saving valuable time.

Multiple copywriters have commented on the organization and detail this page provides.