Product Launches
Project Manager, Creative Services
I managed the creative collateral for multiple product launches at Alludo. Each launch had unique goals, but shared goals included: Modern graphics and copy to promote new features, and enhanced user experience.
My Role
Project management
- Managed cross-functional project plans to track priorities, task deadlines, and overall progress.
- Identified and coordinated the project teams, including a copywriter, web lead, web production, design lead, and design production.
- Led weekly stand-up meetings with clients to review priorities and address roadblocks.
- Scheduled, assigned, and tracked an average of 70 creative job requests, collaborating with creative team and stakeholders in marketing, product, and sales.
Outcomes
Up to 30%
Reduction in job requests, optimizing project scopes.
Brand Unification
Updated branding across all products to reflect parent brand (Alludo, formerly Corel)
70+
Number of creative work requests managed per launch
Sample Product Pages
A selection of product pages I coordinated as a project manager within creative services.
Parallels Desktop 19
CorelDraw Essentials 2024
MindManager Professional
Rachel Ortega 